How does a career become a calling? I talk about this in terms of my own life in “Wie geht Berufung?” (“A Calling: How It Works”), along with 39 other personalities such as Ottmar Hitzfeld, Giulia Steingruber and Roland Brack. Many thanks to the editor Mattis Kummer for this honour.
This book introduces individuals “who have broadened their horizons and made a difference – be it in music or politics; or as an entrepreneur, a presenter, a mother, an astronaut, a CEO or a road sweeper”.
It came out last week and is available in book shops everywhere. It is also available in Amazon or Ex Libris. 10% of the proceeds will go to charity.
An online presence is obligatory nowadays. Stefan Vetter, founder and CEO of “Wortspiel GmbH” makes the IT jargon of AdWords, content marketing, retargeting and shopping ads understandable for the layman. Stefan Vetter: a far-sighted character with infectious enthusiasm.
Mattis Kummer: You have been active in digital marketing for 15 years; you founded Wortspiel GmbH; work for Product Hunt Zürich and lecture at various schools. Could one say that you have found your calling?
Stefan Vetter: It took many years to track down my identity and to discover what I’m really good at. In the meantime I’ve come to see my greatest strength as being someone who can bring people together. In the marketing arena I get those offering products and services and their customers to sit at the same table. I often connect business partners with other agencies who, in certain areas, are in possession of more specialised competencies than us. Or I’ll match up friends with other friends when I see the potential that might result out of that.
Was it always your goal to be independent?
For me, entrepreneurship and independence was always a goal I’d set. I am a person who loves freedom; a rebel who questions the status quo and thinks through why things run the way they run. With this creative attitude I’d hit a brick wall as an employee in many big companies (laughs).
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Where will Stefan Vetter be in 20 years and what will he be up to?
I want to build Wortspiel GmbH to be one of the leading agencies – not the biggest, but one of the best. The agency model scales slowly and with increasing expense. So we want to grow though launching new products through the agency. There are a few successful examples of this: Trello, Basecamp and also Twitter. These are companies that have arisen from single agencies. This is where I see myself in 20 years’ time.
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