Stefan Vetter

Hi, I’m Stefan 👋 I’m a proud father of two daughters and the founder at Friendly and Wortspiel.

Family first. After an ego trip as a minimalist and digital nomad, I now spend as much time as possible with my children.
I founded a software company called Friendly. Friendly offers Swiss alternatives for Google Analytics and HubSpot.
Friendly is the first Open Startup in Switzerland. This means that we publish everything, unless there are reasons not to: revenues, costs, salaries and even employment contracts.
I’m also the founder of Wortspiel, a Swiss boutique agency for digital marketing.
I have an exist strategy, not an exit strategy.
I’ve written a few things. About “insights” from five years at Wortspiel, the “success” of Friendly and a few years in review. And a book.
Some media have reported about me. Among them were the Neue Zürcher Zeitung, the Handelszeitung, the Blick and the Tages-Anzeiger. That was very nice of them.
To increase my social standing, I occasionally engage with “business partners” on LinkedIn.
If you don’t have enough e-mails yet, please subscribe to my newsletter.
I have an email address. I answer personal messages personally. Everything else ends up in spam 😉