Stefan Vetter

I’m Stefan, founder at Friendly and Wortspiel. I have an exist strategy, not an exit strategy.

Some things:

• I founded a software company called Friendly. Friendly offers Swiss alternatives for Google Analytics and HubSpot.
• Friendly is the first Open Startup in Switzerland. This means that we publish everything, unless there are reasons not to: revenues, costs, salaries and even employment contracts.
• I’m also the founder of Wortspiel, a Swiss boutique agency for digital marketing.
• To increase my social standing, I occasionally engage with “business partners” on LinkedIn and X.
• I’ve written a few things. About “insights” from five years at Wortspiel, the “success” of Friendly and a few years in review. And a book.
• Some media have reported about me. Among them were the Neue Zürcher Zeitung, the Handelszeitung and the Swiss magazine persönlich. That was very nice of them.
• I am a proud father of two daughters.
• I created my first website in the last millennium. It is still online.
• If you don’t have enough e-mails yet, please subscribe to my newsletter.
• I have an email address. I do not manage to reply to every message. Please do not be disappointed.