The end of the year is a good opportunity to look back and look forward to the new year (and decade).
For the first time in my life I’m doing this publicly in my blog. An inspiration for this was a very helpful template by Anne-Laure Le Cunff, which I discovered in a blog post by Fajar Siddiq.
Contents
🏃♂️ Health & Fitness
- ✅ Started jogging
- ✅ 5 kilos lost
- ✅ No more back pain
- ❌ I still drink way too much ☕️ coffee 🙈
💻 Work & Business
- ✅ Wortspiel: Wrote a viral article on automation in advertising and the end of the classic Google ads agency
- ✅ Wortspiel: we were among the first three Microsoft advertising partners in Switzerland
- ✅ Wortspiel: Case study with Google and MOVU
- ✅ Wortspiel: Three new additions to the team – a Google Certified Trainer, a CMO from Rocket Internet and an Analytics consultant from Volkswagen strengthen our team
- ✅ Wortspiel: Articles published in the Swiss Handelszeitung (by Christian Ebernickel) and in MK Marketing & Kommunikation (by yours truly)
- ❌ Wortspiel: Big changes through automation in core business. I will blog about it in January at Wordplay
- ❌ Wortspiel: Still too little margin and reserves
🙋 Friends & Community
- ✅ Contact with godchild resumed
- ✅ Quality time with selected friends
- ❌ Little time with family and relatives
- ❌ Many friends neglected
👨👩👧👧 Personal Life & Family
- ✅ Better relationship with children
- ❌ Crisis in partnership due to too little communication and freedom
📚 Learning & Knowledge
- ✅ Wortspiel: learned a lot
- ✅ Twitter newly discovered, very inspiring people and contributions
- ❌ I would like to read more books. I spend a lot of time with “content snacks” (social media posts etc.)
🎒 Travel & Culture
- ✅ Wortspiel: Team retreat in Valencia, Spain
- ✅ Wortspiel: Growth Marketing Summit Frankfurt, Germany
- ❌ I would like to travel more, especially in Asia. In January I’m flying to 🇹🇭 Thailand for three weeks
👨🎨 Hobbies & Creativity
- ✅ I have brought my personal website (aka this website) out of a deep sleep and gave it a new layout
- ❌ I was otherwise not very creative
🙏 Emotions & Spirituality
- ✅ I am much more satisfied with my life: more vision for my family, for Wortspiel and my own development
- ❌ Midlife Crisis: many questions about god and life
💸 Money & Finances
- ✅ Always enough income
- ❌ Still no reserves
😊 Proudest Accomplishments
- Wortspiel has established itself on the Swiss market and continues to grow
- I can support us financially
- I have designed what is probably the most comprehensive course on Google Ads in Switzerland and have taught it twice
😬 Biggest Challenges
- Transformation of Wortspiel from a pure Google Ads specialist to a digital marketing agency
- Turbulence in partnership and family
🏆 Main Goals for Next Year
- More sales and margins with Wortspiel
- Launch of a real product or micro start-up
- Learn more about my personality, have better relationships
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