Hi, I’m Stefan Vetter. I’m the founder and CEO of Wortspiel GmbH, a Google AdWords / PPC agency based in Zürich, Switzerland.

I have worked in digital marketing since 1999 and have focussed exclusively on AdWords for many years.

I’m always happy to share my knowledge – as an author of the book “AdWords for Startups”, a Google Certified Trainer, a sought-after speaker, a mentor at the F10 Incubator & Accelerator and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and at the SIB Swiss Institute of Business Economics.

I live with my wife Nicole, our daughter Amea Victoria and our cat Honey by Zürich, Switzerland. I try to love God, other people and myself. My vision is to turn Switzerland into a Silicon Valley.

I’d love to hear from you – through Facebook, InstagramTwitter, LinkedIn or by email: tt.1519465121v@s1519465121.

“Stefan Vetter knows how to do it right. His company Wortspiel.com specialises in advising startups about how to use AdWords.”

Neue Zürcher Zeitung


Toni Schneider with Stefan Vetter

Toni Schneider from WordPress & True Ventures | The #StefanVetterShow, Episode 2

What could Switzerland learn from Silicon Valley – and vice versa? How far has Switzerland come as a technology hub in terms of digital transformation? I asked Toni Schneider these questions, amongst others, at the WORLD­WEB­FORUM in Zürich. Toni was the CEO of Automattic, the company behind WordPress, for 8 years. Right now WordPress is the world’s most popular CMS and powers nearly every third website – including this one. As a partner in the Silicon…

Stefan Vetter - A calling: how it works

A Calling: How It Works

How does a career become a calling? I talk about this in terms of my own life in “Wie geht Berufung?” (“A Calling: How It Works”), along with 39 other personalities such as Ottmar Hitzfeld, David Togni and Werner Kieser. Many thanks to the editor Mattis Kummer for this honour.