Hi, I’m Stefan Vetter. I am the founder and CEO at Wortspiel GmbH, an AdWords agency for digital startups and large, ambitious companies.

I think larger businesses can learn a lot from digital startups. Based on my day-to-day experience I offer consultancy services on digital transformation.

I’m always happy to share my knowledge – as an author of the book “Become a Market Leader with Google AdWords” and as a lecturer at Fachhochschule Nordwestschweiz FHNW.

I live with my wife Nicole, our daughter Amea Victoria and our cat Honey by Zürich, Switzerland. I try to love God, other people and myself.

I’d love to hear from you – through Twitter (@StefanVetter), Instagram, LinkedIn or Facebook or over the phone +41 44 533 30 00, or by email: s@v.tt.

“Stefan Vetter knows how to do it right. His company Wortspiel.com specialises in advising startups about how to use AdWords.”

Neue Zürcher Zeitung


Stefan Vetter - A calling: how it works

A Calling: How It Works

How does a career become a calling? I talk about this in terms of my own life in “Wie geht Berufung?” (“A Calling: How It Works”), along with 39 other personalities such as Ottmar Hitzfeld, David Togni and Werner Kieser. Many thanks to the editor Mattis Kummer for this honour.

Stefan Vetter with Dennis Just

Dennis Just from Knip | The #StefanVetterShow, Episode 1

How did the Zurich and Berlin based startup Knip grow into one of the biggest Fintech players in Europe? To find out, I met with Dennis Just, founder and CEO. This interview marks the start of my new series “The Stefan Vetter Show”, in which I meet entrepreneurs who have successfully scaled a startup.