Hi, I’m Stefan, founder of Friendly, Wortspiel and Clarity.swiss.
I’ve been involved with the internet since 1999. I have built companies, made mistakes and carried responsibility.
Again and again, I’ve seen that the truly important decisions rarely fail because information is missing. They tend to fail because too many things are true at the same time.
With Clarity.swiss, I offer entrepreneurs and business owners a focused conversation when a decision costs more than money.
With Friendly, we build web analytics and marketing automation for organisations that want digital sovereignty: as a Swiss company, with Swiss hosting and open source instead of lock-in.
Wortspiel is my established digital marketing agency business: experienced, pragmatic support for selected mandates.
I have an exist strategy, not an exit strategy: I build companies that are meant to last.
And I’m a father. That gives my life a great deal of meaning and shapes my view of work: companies and work should serve life, not the other way around.
Blog
I write occasionally about entrepreneurship, marketing, decisions, minimalism, personal development and what I learn along the way.
Some of my essays have been read by a surprising number of people. Others mattered mostly to me. I’m fine with both.
Featured in
My work, my companies and my personal experiments have been covered by several media outlets, including Tages-Anzeiger, Blick, NZZ, and Handelszeitung.
That was very nice of them.
Contact
I’m happy to hear from people who want to build, organise or decide something meaningful: