Hi, I’m Stefan Vetter. I am the founder and CEO at Wortspiel GmbH, an AdWords agency for digital startups and large, ambitious companies.

I’m always happy to share my knowledge – as an author of the book “Become a Market Leader with Google AdWords” and as a lecturer at Fachhochschule Nordwestschweiz FHNW.

My vision is to turn Switzerland into a Silicon Valley. To foster that vision, I offer consultancy services on digital transformation.

I live with my wife Nicole, our daughter Amea Victoria and our cat Honey by Zürich, Switzerland. I try to love God, other people and myself.

I’d love to hear from you – through Facebook, InstagramTwitter, LinkedIn or by email: tt.1491320766v@s1491320766.

“Stefan Vetter knows how to do it right. His company Wortspiel.com specialises in advising startups about how to use AdWords.”

Neue Zürcher Zeitung


Stefan Vetter and Ed Catmull

Ed Catmull from Pixar & Disney | #StefanVetterShow, Episode 3.

How will artificial intelligence influence filmmaking? I had the privilege to ask this question to Ed Catmull, co-founder and president of Disney Pixar, at this year’s WORLDWEBFORUM in Zurich. Ed built up Pixar alongside Steve Jobs and John Lasseter. Pixar was aquired in 2006 by Disney for $7.4 billion. Since then, Ed Catmull serves as president for both Pixar and Disney Animation.

Stefan Vetter - A calling: how it works

A Calling: How It Works

How does a career become a calling? I talk about this in terms of my own life in “Wie geht Berufung?” (“A Calling: How It Works”), along with 39 other personalities such as Ottmar Hitzfeld, David Togni and Werner Kieser. Many thanks to the editor Mattis Kummer for this honour.