Stefan Vetter

Hi, I’m Stefan 👋 I’m the father of two wonderful daughters and the founder at Friendly and Wortspiel.

Family first. After episodes of self-discovery such as minimalism and digital nomadism, and a lot of therapy, I now spend as much time as possible with my children.
I founded a software company called Friendly. Friendly offers Swiss alternatives for Google Analytics and HubSpot.
Friendly is the first Open Startup in Switzerland. This means that we publish everything, unless there are reasons not to: revenues, costs, salaries and even employment contracts.
I’m also the founder of Wortspiel, a Swiss boutique agency for digital marketing.
I have an exist strategy, not an exit strategy.
I’ve written a few things. About “insights” from five years at Wortspiel, the “success” of Friendly and a few years in review. And a book.
Some media have reported about me. Among them were the Neue Zürcher Zeitung, the Handelszeitung, the Blick and the Tages-Anzeiger. That was very nice of them.
I have an email address. I appreciate personal messages. Everything else ends up in spam 😉