{"id":967,"date":"2017-03-24T20:20:41","date_gmt":"2017-03-24T18:20:41","guid":{"rendered":"https:\/\/stefanvetter.com\/?p=967"},"modified":"2018-08-18T13:46:00","modified_gmt":"2018-08-18T11:46:00","slug":"ed-catmull","status":"publish","type":"post","link":"https:\/\/stefanvetter.com\/en\/ed-catmull","title":{"rendered":"Ed Catmull from Pixar &#038; Disney | #StefanVetterShow, Episode 3."},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Ed Catmull, Pixar &amp; Disney | #StefanVetterShow, Ep. 3.\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_SVtuj-gWSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>How will artificial intelligence influence filmmaking?<\/p>\n<p>I had the privilege to ask this question to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Edwin_Catmull\" target=\"_blank\">Ed Catmull<\/a>, co-founder and president of Disney Pixar, at this year&#8217;s <a href=\"http:\/\/worldwebforum.ch\/\" target=\"_blank\">WORLDWEBFORUM<\/a> in Zurich.<\/p>\n<p>Ed built up Pixar alongside Steve Jobs and John Lasseter. Pixar was aquired in 2006 by Disney for $7.4 billion. Since then, Ed Catmull serves as president for both Pixar and Disney Animation.<!--more--><\/p>\n<p><strong>Stefan Vetter: \u00a0I\u2019ve read your book. It was very inspiring when you talked about creating a culture that fosters creativity. Pixar is at the intersection of technology and human creativity. <\/strong><br \/>\n<strong>Do you see a chance that machine learning will complement the creativity part as well? Do you think that films will one day be written by software, by machines that are able to create stories to inspire people? <\/strong><\/p>\n<p>Ed Catmull: I actually think that it feels like some of the scripts are written by machines nowadays. Because they\u2019re formulaic. The way to look at it is that the deep learning will have an impact on the industry. Not in the ways that people expect. So it\u2019s an important technology. There\u2019s no question about it. I can see a number of ways that it will impact.<\/p>\n<p>I think the story telling part is probably not one of those in a meaningful way. That\u2019s largely because the kinds of experience and emotions that we have as people are things which we try to put into these films.<\/p>\n<p>If you analyse a 1,000 scripts then what you end up with is something derivative out of that world. That actually happens now. There are film writers who look at other films and they use the vocabulary of film making to tell their story. They\u2019re not very original.<\/p>\n<p>It\u2019s when you try to make something new that it becomes original. That\u2019s a very human part.<\/p>\n<blockquote><p>&#8220;Deep learning is undoubtedly going to be an important technology. It just isn\u2019t what people think it\u2019s going to be. I don\u2019t know what it\u2019s going to be.&#8221;<\/p><\/blockquote>\n<p>So deep learning is undoubtedly going to be an important technology. It just isn\u2019t what people think it\u2019s going to be. I don\u2019t know what it\u2019s going to be.<\/p>\n<p><strong>Which other ways do you see technology influencing film making? <\/strong><\/p>\n<p>One of the things that\u2019s happening is that the barrier to entry is low. A lot of people can breach that. A lot of people are. There are a lot of very talented people now who have the access to make something who didn\u2019t before; it was too hard.<\/p>\n<p>In fact that\u2019s already in place. The issue is there is no economic model. It still costs them money. The question is, how do they get out there and get noticed? So that\u2019s a challenge \u2013but no longer a technical challenge. They can do that already. It\u2019s a business sense challenge, a livelihood challenge. It will take a while to figure this out.<\/p>\n<p><strong>Thank you very much. <\/strong><\/p>\n<p><strong>PS<\/strong> Did you like this interview? Then take a look at the<a href=\"\/show\">\u00a0other episodes of the #StefanVetterShow<\/a>\u00a0or\u00a0<a href=\"\/newsletter\">subscribe to my newsletter<\/a>\u00a0\ud83d\ude0a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will artificial intelligence influence filmmaking? I had the privilege to ask this question to Ed Catmull, co-founder and president of Disney Pixar, at this year&#8217;s WORLDWEBFORUM in Zurich. Ed built up Pixar alongside Steve Jobs and John Lasseter. Pixar was aquired in 2006 by Disney for $7.4 billion. Since then, Ed Catmull serves as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-show","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ed Catmull from Pixar &amp; Disney | #StefanVetterShow, Episode 3. | Stefan Vetter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stefanvetter.com\/en\/ed-catmull\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ed Catmull from Pixar &amp; Disney | #StefanVetterShow, Episode 3. | Stefan Vetter\" \/>\n<meta property=\"og:description\" content=\"How will artificial intelligence influence filmmaking? I had the privilege to ask this question to Ed Catmull, co-founder and president of Disney Pixar, at this year&#8217;s WORLDWEBFORUM in Zurich. Ed built up Pixar alongside Steve Jobs and John Lasseter. Pixar was aquired in 2006 by Disney for $7.4 billion. Since then, Ed Catmull serves as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stefanvetter.com\/en\/ed-catmull\" \/>\n<meta property=\"og:site_name\" content=\"Stefan Vetter\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stefanvetter.net\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/stefanvetter.net\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-24T18:20:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-18T11:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2017\/03\/stefan-vetter-ed-catmull-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Vetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/stefanvetter.com\/wp-content\/uploads\/2017\/03\/stefan-vetter-ed-catmull-fb.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@stefanvetter\" \/>\n<meta name=\"twitter:site\" content=\"@stefanvetter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stefanvetter.com\/en\/ed-catmull#article\",\"isPartOf\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/ed-catmull\"},\"author\":{\"name\":\"Stefan Vetter\",\"@id\":\"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/27cd7fb0f59de35fa69680d2fcb3f73c\"},\"headline\":\"Ed Catmull from Pixar &#038; 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