{"id":1400,"date":"2020-12-31T12:22:35","date_gmt":"2020-12-31T10:22:35","guid":{"rendered":"https:\/\/stefanvetter.com\/en\/?p=1400"},"modified":"2024-11-17T22:13:37","modified_gmt":"2024-11-17T20:13:37","slug":"2020-review","status":"publish","type":"post","link":"https:\/\/stefanvetter.com\/en\/2020-review","title":{"rendered":"2020 Year in Review: A New Company"},"content":{"rendered":"\r\n<p>2020 was marked by the Corona pandemic. At the same time, it was also the year that <a href=\"https:\/\/wortspiel.com\/en\/persoenlich-interview\" target=\"_blank\" rel=\"noreferrer noopener\">remote work<\/a> and home office finally made a breakthrough.<\/p>\r\n\r\n\r\n\r\n<p>For me personally, it was a good year. I was able to realize a childhood dream!<\/p>\r\n\r\n\r\n\r\n<p>After my first public <a href=\"https:\/\/stefanvetter.com\/en\/2019-review\">year in review in 2019<\/a>, I am once again reflecting on the year that has just passed:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83c\udfc3\u200d\u2642\ufe0f Health &amp; Fitness<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 Jogging routine established (15 &#8211; 20 km per week)<\/li>\r\n<li>\u274c \u2615\ufe0f Coffee consumption still quite high (5 &#8211; 15 espressos a day)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\udcbb Work &amp; Business<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 <a href=\"https:\/\/friendly.is\" target=\"_blank\" rel=\"noreferrer noopener\">Friendly<\/a>: I have achieved one of my main goals, which I had set myself in the <a href=\"https:\/\/stefanvetter.com\/en\/2019-review#-main-goals-for-next-year\">annual review 2019<\/a>: the launch of a real product or startup. And it became not just one product, but two: <a href=\"https:\/\/friendly.is\/automate\" target=\"_blank\" rel=\"noreferrer noopener\">Friendly Automate<\/a>, the SME-friendly HubSpot alternative and <a href=\"https:\/\/friendly.is\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Friendly Analytics<\/a>, the privacy-friendly Google Analytics alternative \ud83e\udd73<\/li>\r\n<li>\u2705 Friendly: I got to share about the beginnings of Friendly on the Baremetrics blog, &#8220;<a href=\"https:\/\/baremetrics.com\/blog\/friendly-growth-study\" target=\"_blank\" rel=\"noreferrer noopener\">I grew Friendly from zero to $1,000 MRR in 94 days building ethical marketing tools: Here\u2019s how I did it.<\/a>&#8220;<\/li>\r\n<li>\u2705 Friendly: Our monthly recurring revenue (MRR) <a href=\"https:\/\/friendly.is\/en\/november-2020\" target=\"_blank\" rel=\"noreferrer noopener\">is currently $6,041<\/a>, we are close to profitability<\/li>\r\n<li>\u2705 <a href=\"https:\/\/wortspiel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wortspiel<\/a>: We helped the largest Swiss crowdfunding platform Wemakeit <a href=\"https:\/\/wortspiel.com\/en\/wemakeit-case\" target=\"_blank\" rel=\"noreferrer noopener\">increase their leads by +25% with conversion optimization<\/a> &#8211; at -18% cost<\/li>\r\n<li>\u2705 Wortspiel: We were able to slightly increase the agency&#8217;s fee revenue in 2020<\/li>\r\n<li>\u274c Friendly: big <s>losses<\/s> own financial investments in 2020, not yet profitable<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\ude4b Friends &amp; Community<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 Quality time with selected friends<\/li>\r\n<li>\u274c Little time with family and relatives<\/li>\r\n<li>\u274c Many friends neglected<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc67\u00a0Personal Life &amp; Family<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 Everyone is healthy<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\udcda Learning &amp; Knowledge<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 Massive learning about email marketing, marketing automation, automatic credit card payments and VAT<\/li>\r\n<li>\u2705 Read more books (among others <a href=\"https:\/\/www.amazon.com\/Company-One-Staying-Small-Business\/dp\/1328972356\/\" target=\"_blank\" rel=\"noreferrer noopener\">Company of One<\/a>, <a href=\"https:\/\/www.amazon.com\/Radical-Acceptance-Secret-Happy-Lasting-ebook\/dp\/B01HMXRY74\" target=\"_blank\" rel=\"noreferrer noopener\">Radical Acceptance<\/a>)<\/li>\r\n<li>\u274c Too much day-to-day business and too little training \/ inspiration<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83c\udf92 Travel &amp; Culture<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 First trip of my life to Southeast Asia (Thailand) &#8211; in January, before the Corona Lockdowns. Met many Digital Nomads.<\/li>\r\n<li>\u274c Travel options currently very limited<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\udc68\u200d\ud83c\udfa8 Hobbies &amp; Creativity<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u274c Hobbies?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\ude4f Emotions &amp; Spirituality<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 Overall, I am very satisfied with my life &#8211; professionally, I am living the dream<\/li>\r\n<li>\u274c Still a lot of work to do on the relationship level<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\udcb8 Money &amp; Finances<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2705 If Friendly and Wortspiel evolve as they did in the past year, I will be able to build up reserves in 2021 for the first time in a long time.<\/li>\r\n<li>\u274c Large investments in Friendly (medium five figures, detailed report to follow)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\ude0a Proudest Accomplishments<\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>I was able to realize my childhood dream of having my own software startup AND keep Wortspiel on a good course at the same time<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83d\ude2c Biggest Challenges<\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>To find a balance between Friendly, Wortspiel, family and my own needs<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\ud83c\udfc6 Main Goals for Next Year<\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Reach break-even with Friendly, be able to pay myself a small salary<\/li>\r\n<li>Develop the services of Wortspiel<\/li>\r\n<li>Be more honest with myself and pay more attention to my needs<\/li>\r\n<\/ol>\r\n","protected":false},"excerpt":{"rendered":"<p>2020 was marked by the Corona pandemic. At the same time, it was also the year that remote work and home office finally made a breakthrough. For me personally, it was a good year. I was able to realize a childhood dream! After my first public year in review in 2019, I am once again [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[36],"tags":[40],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stefan-vetter","tag-yearinreview","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 Year in Review: A New Company | Stefan Vetter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stefanvetter.com\/en\/2020-review\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 Year in Review: A New Company | Stefan Vetter\" \/>\n<meta property=\"og:description\" content=\"2020 was marked by the Corona pandemic. 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