{"id":741,"date":"2016-02-28T19:26:32","date_gmt":"2016-02-28T17:26:32","guid":{"rendered":"http:\/\/stefanvetter.com\/?page_id=741"},"modified":"2026-09-21T09:31:31","modified_gmt":"2026-09-21T07:31:31","slug":"home-2","status":"publish","type":"page","link":"https:\/\/stefanvetter.com\/en\/","title":{"rendered":"Stefan Vetter"},"content":{"rendered":"
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Hi, I\u2019m Stefan \ud83d\udc4b I\u2019m an entrepreneur, minimalist and father of two daughters.<\/h2>\n\n\n\n

I\u2019ve been working with the internet since 1999. I build businesses that are meant to last \u2013 and help entrepreneurs think through consequential decisions.<\/p>\n\n\n\n

My companies<\/h3>\n\n\n\n

I\u2019m the founder of Friendly<\/a>, a Swiss software company. We offer web analytics and marketing automation for organisations that value digital sovereignty.<\/p>\n\n\n\n

Wortspiel<\/a> is my Swiss boutique digital marketing agency. We support selected businesses from strategy through to implementation.<\/p>\n\n\n\n

Clarity.swiss<\/a> is a focused, confidential conversation that helps entrepreneurs, business owners and others in positions of responsibility work through a decision \u2013 when more is at stake than money.<\/p>\n\n\n\n

Exist, not exit<\/h3>\n\n\n\n

I have an exist strategy<\/a>, not an exit strategy. <\/p>\n\n\n\n

I don’t build companies with the goal of selling them as quickly as possible. They should last, be financially healthy and do something useful over the long term.<\/p>\n\n\n\n

That doesn’t mean holding on to everything forever. But it changes the decisions you make along the way: How you treat customers. How you build a team. How much dependence you\u2019re willing to accept. And how you measure success.<\/p>\n\n\n\n

Media coverage<\/h3>\n\n\n\n

Various media outlets have covered my businesses and some of my personal experiments. That was very kind of them.<\/p>\n\n\n\n