{"id":741,"date":"2016-02-28T19:26:32","date_gmt":"2016-02-28T17:26:32","guid":{"rendered":"http:\/\/stefanvetter.com\/?page_id=741"},"modified":"2025-12-03T10:14:01","modified_gmt":"2025-12-03T08:14:01","slug":"home-2","status":"publish","type":"page","link":"https:\/\/stefanvetter.com\/en\/","title":{"rendered":"Stefan Vetter"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"788\" src=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22.jpg\" alt=\"\" class=\"wp-image-1480\" srcset=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22.jpg 1500w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22-700x368.jpg 700w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22-1024x538.jpg 1024w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22-768x403.jpg 768w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22-1200x630.jpg 1200w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22-600x315.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Hi, I&#8217;m Stefan \ud83d\udc4b I&#8217;m the father of two wonderful daughters and the founder at <a href=\"https:\/\/friendly.ch\/\">Friendly<\/a> and <a href=\"https:\/\/wortspiel.com\">Wortspiel<\/a>.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Some things about me:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Family first. After episodes of self-discovery such as <a href=\"https:\/\/stefanvetter.com\/en\/76-things\">minimalism<\/a> and digital nomadism, and a lot of therapy, I now spend as much time as possible with my children.<\/li>\n\n\n\n<li>I founded a software company called <a href=\"https:\/\/friendly.ch\" target=\"_blank\" rel=\"noreferrer noopener\">Friendly<\/a>. Friendly offers Swiss alternatives for Google Analytics and HubSpot.<\/li>\n\n\n\n<li>Friendly is the first <a href=\"https:\/\/friendly.ch\/open\" target=\"_blank\" rel=\"noreferrer noopener\">Open Startup<\/a> in Switzerland. This means that we publish everything, unless there are reasons not to: revenues, costs, salaries and even employment contracts.<\/li>\n\n\n\n<li>I&#8217;m also the founder of <a href=\"https:\/\/wortspiel.com\" target=\"_blank\" rel=\"noreferrer noopener\">Wortspiel<\/a>, a Swiss boutique agency for digital marketing.<\/li>\n\n\n\n<li>I have an <a href=\"https:\/\/friendly.ch\/exist\">exist strategy<\/a>, not an exit strategy.<\/li>\n\n\n\n<li>I&#8217;ve <a href=\"https:\/\/stefanvetter.com\/en\/blog\">written<\/a> a few things. About <a href=\"https:\/\/stefanvetter.com\/en\/wortspiel-5\">\u201cinsights\u201d<\/a> from five years at Wortspiel, the <a href=\"https:\/\/stefanvetter.com\/en\/friendly-1k\">\u201csuccess\u201d<\/a> of Friendly and a few <a href=\"https:\/\/stefanvetter.com\/en\/tag\/yearinreview\">years in review<\/a>. And a <a href=\"https:\/\/wortspiel.com\/en\/book\" target=\"_blank\" rel=\"noreferrer noopener\">book<\/a>.<\/li>\n\n\n\n<li>Some media have reported about me. Among them were the <a href=\"https:\/\/wortspiel.com\/en\/nzz-adwords\" target=\"_blank\" rel=\"noreferrer noopener\">Neue Z\u00fcrcher Zeitung<\/a>, the <a href=\"https:\/\/friendly.ch\/en\/handelszeitung-article\" target=\"_blank\" rel=\"noreferrer noopener\">Handelszeitung<\/a>, the <a href=\"https:\/\/www.blick.ch\/wirtschaft\/komplett-glaeserne-firma-start-up-veroeffentlicht-alle-arbeitsvertraege-auf-linkedin-id19978868.html\" target=\"_blank\" rel=\"noreferrer noopener\">Blick<\/a> and the <a href=\"https:\/\/www.tagesanzeiger.ch\/minimalismus-wie-lebt-es-sich-wenn-man-76-dinge-besitzt-256337488341\" target=\"_blank\" rel=\"noreferrer noopener\">Tages-Anzeiger<\/a>. That was very nice of them.<\/li>\n\n\n\n<li>I have an <a href=\"https:\/\/stefanvetter.com\/en\/contact\">email address<\/a>. I appreciate personal messages. Everything else ends up in spam \ud83d\ude09<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hi, I&#8217;m Stefan \ud83d\udc4b I&#8217;m the father of two wonderful daughters and the founder at Friendly and Wortspiel. Some things about me:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_trash_the_other_posts":false,"footnotes":""},"class_list":["post-741","page","type-page","status-publish","hentry","missing-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stefan Vetter<\/title>\n<meta name=\"description\" content=\"Stefan Vetter is the founder at Friendly and Wortspiel. 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He has an exist strategy, not an exit strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stefanvetter.com\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Stefan Vetter\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stefanvetter.net\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T08:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@stefanvetter\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stefanvetter.com\/en\/\",\"url\":\"https:\/\/stefanvetter.com\/en\/\",\"name\":\"Stefan Vetter\",\"isPartOf\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2022\/02\/stefan-vetter-22.jpg\",\"datePublished\":\"2016-02-28T17:26:32+00:00\",\"dateModified\":\"2025-12-03T08:14:01+00:00\",\"description\":\"Stefan Vetter is the founder at Friendly and Wortspiel. 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