{"id":741,"date":"2016-02-28T19:26:32","date_gmt":"2016-02-28T17:26:32","guid":{"rendered":"http:\/\/stefanvetter.com\/?page_id=741"},"modified":"2025-03-23T17:21:18","modified_gmt":"2025-03-23T15:21:18","slug":"home-2","status":"publish","type":"page","link":"https:\/\/stefanvetter.com\/en\/","title":{"rendered":"Stefan Vetter"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"788\" src=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg\" alt=\"\" class=\"wp-image-1692\" srcset=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg 1500w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn-700x368.jpg 700w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn-1024x538.jpg 1024w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn-768x403.jpg 768w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn-1200x630.jpg 1200w, https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn-600x315.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Hi, I&#8217;m Stefan \ud83d\udc4b I&#8217;m a proud father of two daughters and the founder at <a href=\"https:\/\/friendly.ch\/\">Friendly<\/a> and <a href=\"https:\/\/wortspiel.com\">Wortspiel<\/a>.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Some things:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Family first. After an ego trip as a <a href=\"https:\/\/stefanvetter.com\/en\/76-things\">minimalist<\/a> and digital nomad, I now spend as much time as possible with my children.<\/li>\n\n\n\n<li>I founded a software company called <a href=\"https:\/\/friendly.ch\" target=\"_blank\" rel=\"noreferrer noopener\">Friendly<\/a>. Friendly offers Swiss alternatives for Google Analytics and HubSpot.<\/li>\n\n\n\n<li>Friendly is the first <a href=\"https:\/\/friendly.ch\/open\" target=\"_blank\" rel=\"noreferrer noopener\">Open Startup<\/a> in Switzerland. This means that we publish everything, unless there are reasons not to: revenues, costs, salaries and even employment contracts.<\/li>\n\n\n\n<li>I&#8217;m also the founder of <a href=\"https:\/\/wortspiel.com\" target=\"_blank\" rel=\"noreferrer noopener\">Wortspiel<\/a>, a Swiss boutique agency for digital marketing.<\/li>\n\n\n\n<li>I have an <a href=\"https:\/\/friendly.ch\/exist\">exist strategy<\/a>, not an exit strategy.<\/li>\n\n\n\n<li>I&#8217;ve <a href=\"https:\/\/stefanvetter.com\/en\/blog\">written<\/a> a few things. About <a href=\"https:\/\/stefanvetter.com\/en\/wortspiel-5\">\u201cinsights\u201d<\/a> from five years at Wortspiel, the <a href=\"https:\/\/stefanvetter.com\/en\/friendly-1k\">\u201csuccess\u201d<\/a> of Friendly and a few <a href=\"https:\/\/stefanvetter.com\/en\/tag\/yearinreview\">years in review<\/a>. And a <a href=\"https:\/\/wortspiel.com\/en\/book\" target=\"_blank\" rel=\"noreferrer noopener\">book<\/a>.<\/li>\n\n\n\n<li>Some media have reported about me. Among them were the <a href=\"https:\/\/wortspiel.com\/en\/nzz-adwords\" target=\"_blank\" rel=\"noreferrer noopener\">Neue Z\u00fcrcher Zeitung<\/a>, the <a href=\"https:\/\/friendly.ch\/en\/handelszeitung-article\" target=\"_blank\" rel=\"noreferrer noopener\">Handelszeitung<\/a>, the <a href=\"https:\/\/www.blick.ch\/wirtschaft\/komplett-glaeserne-firma-start-up-veroeffentlicht-alle-arbeitsvertraege-auf-linkedin-id19978868.html\" target=\"_blank\" rel=\"noreferrer noopener\">Blick<\/a> and the <a href=\"https:\/\/www.tagesanzeiger.ch\/minimalismus-wie-lebt-es-sich-wenn-man-76-dinge-besitzt-256337488341\" target=\"_blank\" rel=\"noreferrer noopener\">Tages-Anzeiger<\/a>. That was very nice of them.<\/li>\n\n\n\n<li>To increase my social standing, I occasionally engage with &#8220;business partners&#8221; on <a href=\"https:\/\/www.linkedin.com\/in\/stefanvetter\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/li>\n\n\n\n<li>If you don&#8217;t have enough e-mails yet, please subscribe to my <a href=\"https:\/\/stefanvetter.com\/en\/newsletter\">newsletter<\/a>.<\/li>\n\n\n\n<li>I have an <a href=\"https:\/\/stefanvetter.com\/en\/contact\">email address<\/a>. I answer personal messages personally. Everything else ends up in spam \ud83d\ude09<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hi, I&#8217;m Stefan \ud83d\udc4b I&#8217;m a proud father of two daughters and the founder at Friendly and Wortspiel. Some things:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_trash_the_other_posts":false,"footnotes":""},"class_list":["post-741","page","type-page","status-publish","hentry","missing-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stefan Vetter<\/title>\n<meta name=\"description\" content=\"Stefan Vetter is the founder at Friendly and Wortspiel. He has an exist strategy, not an exit strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stefanvetter.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stefan Vetter\" \/>\n<meta property=\"og:description\" content=\"Stefan Vetter is the founder at Friendly and Wortspiel. He has an exist strategy, not an exit strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stefanvetter.com\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Stefan Vetter\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stefanvetter.net\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-23T15:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@stefanvetter\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stefanvetter.com\/en\/\",\"url\":\"https:\/\/stefanvetter.com\/en\/\",\"name\":\"Stefan Vetter\",\"isPartOf\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg\",\"datePublished\":\"2016-02-28T17:26:32+00:00\",\"dateModified\":\"2025-03-23T15:21:18+00:00\",\"description\":\"Stefan Vetter is the founder at Friendly and Wortspiel. He has an exist strategy, not an exit strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stefanvetter.com\/en\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stefanvetter.com\/en\/#primaryimage\",\"url\":\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg\",\"contentUrl\":\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg\",\"width\":1500,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stefanvetter.com\/en\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stefanvetter.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stefan Vetter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stefanvetter.com\/en\/#website\",\"url\":\"https:\/\/stefanvetter.com\/en\/\",\"name\":\"Stefan Vetter\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/27cd7fb0f59de35fa69680d2fcb3f73c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stefanvetter.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/27cd7fb0f59de35fa69680d2fcb3f73c\",\"name\":\"Stefan Vetter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2021\/05\/stefan-vetter-og-2.jpg\",\"contentUrl\":\"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2021\/05\/stefan-vetter-og-2.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Stefan Vetter\"},\"logo\":{\"@id\":\"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/stefanvetter.com\",\"https:\/\/www.facebook.com\/stefanvetter.net\",\"https:\/\/www.instagram.com\/stefanvetter\/\",\"https:\/\/www.linkedin.com\/in\/stefanvetter\",\"https:\/\/x.com\/stefanvetter\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stefan Vetter","description":"Stefan Vetter is the founder at Friendly and Wortspiel. He has an exist strategy, not an exit strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stefanvetter.com\/en\/","og_locale":"en_US","og_type":"article","og_title":"Stefan Vetter","og_description":"Stefan Vetter is the founder at Friendly and Wortspiel. He has an exist strategy, not an exit strategy.","og_url":"https:\/\/stefanvetter.com\/en\/","og_site_name":"Stefan Vetter","article_publisher":"https:\/\/www.facebook.com\/stefanvetter.net","article_modified_time":"2025-03-23T15:21:18+00:00","og_image":[{"url":"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg"}],"twitter_card":"summary_large_image","twitter_site":"@stefanvetter","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stefanvetter.com\/en\/","url":"https:\/\/stefanvetter.com\/en\/","name":"Stefan Vetter","isPartOf":{"@id":"https:\/\/stefanvetter.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stefanvetter.com\/en\/#primaryimage"},"image":{"@id":"https:\/\/stefanvetter.com\/en\/#primaryimage"},"thumbnailUrl":"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg","datePublished":"2016-02-28T17:26:32+00:00","dateModified":"2025-03-23T15:21:18+00:00","description":"Stefan Vetter is the founder at Friendly and Wortspiel. He has an exist strategy, not an exit strategy.","breadcrumb":{"@id":"https:\/\/stefanvetter.com\/en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stefanvetter.com\/en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stefanvetter.com\/en\/#primaryimage","url":"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg","contentUrl":"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2025\/03\/stefan-vetter-vn.jpg","width":1500,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/stefanvetter.com\/en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stefanvetter.com\/en\/"},{"@type":"ListItem","position":2,"name":"Stefan Vetter"}]},{"@type":"WebSite","@id":"https:\/\/stefanvetter.com\/en\/#website","url":"https:\/\/stefanvetter.com\/en\/","name":"Stefan Vetter","description":"","publisher":{"@id":"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/27cd7fb0f59de35fa69680d2fcb3f73c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stefanvetter.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/27cd7fb0f59de35fa69680d2fcb3f73c","name":"Stefan Vetter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2021\/05\/stefan-vetter-og-2.jpg","contentUrl":"https:\/\/stefanvetter.com\/en\/wp-content\/uploads\/2021\/05\/stefan-vetter-og-2.jpg","width":1200,"height":630,"caption":"Stefan Vetter"},"logo":{"@id":"https:\/\/stefanvetter.com\/en\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/stefanvetter.com","https:\/\/www.facebook.com\/stefanvetter.net","https:\/\/www.instagram.com\/stefanvetter\/","https:\/\/www.linkedin.com\/in\/stefanvetter","https:\/\/x.com\/stefanvetter"]}]}},"_links":{"self":[{"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/pages\/741"}],"collection":[{"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/comments?post=741"}],"version-history":[{"count":307,"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/pages\/741\/revisions"}],"predecessor-version":[{"id":1693,"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/pages\/741\/revisions\/1693"}],"wp:attachment":[{"href":"https:\/\/stefanvetter.com\/en\/wp-json\/wp\/v2\/media?parent=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}