{"id":646,"date":"2014-03-10T12:22:34","date_gmt":"2014-03-10T10:22:34","guid":{"rendered":"http:\/\/www.stefan-vetter.ch\/?p=400"},"modified":"2022-02-08T16:08:02","modified_gmt":"2022-02-08T14:08:02","slug":"tourismus-und-google","status":"publish","type":"post","link":"https:\/\/stefanvetter.com\/de\/tourismus-und-google","title":{"rendered":"Tourismus und Google"},"content":{"rendered":"<p>&#8222;Tourismus und Google &#8211; G\u00e4ste gewinnen mit AdWords und Suchmaschinenoptimierung (SEO)&#8220; war das Thema eines Vortrages, den ich letzte Woche an\u00a0der <a href=\"https:\/\/www.hslu.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hochschule Luzern<\/a> halten durfte. Der Vortrag fand im Rahmen der <a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/itw\/w-itw-ausbildung\/w-hft-hft\/w-hft-fachseminare.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Fachseminare an der H\u00f6heren Fachschule f\u00fcr Tourismus HFT<\/a> statt und hatte das Ziel, den Studierenden dieser Fachrichtung\u00a0einen \u00dcberblick \u00fcber Grundlagen des Suchmaschinenmarketing zu vermitteln sowie aktuelle Trends aufzuzeigen. Insbesondere ging es um die Frage, ob kleine Unternehmen im Wettbewerb auf Google gegen Riesen wie Booking.com, Expedia oder HolidayCheck \u00fcberhaupt eine Chance haben. Die Antwort lautet: JA, wenn sie es klug anstellen. Dazu geh\u00f6rt:<\/p>\n<ul>\n<li>Saubere Account-Struktur<\/li>\n<li>Relevante Keyword (insbesondere auch Long-Tail)<\/li>\n<li>Ansprechende Anzeigen mit Call to Action<\/li>\n<li>Hoch-relevante Zielseiten<\/li>\n<li>Ziele messbar machen \u00fcber AdWords Conversion Tracking und Google Analytics<\/li>\n<li>Einsatz \u00a0von <a title=\"Pimp My Ads \u2013 Alle AdWords-Anzeigenerweiterungen im \u00dcberblick\" href=\"http:\/\/www.stefan-vetter.ch\/blog\/pimp-ads-alle-adwords-anzeigenerweiterungen-im-ueberblick\">Anzeigenerweiterungen<\/a><\/li>\n<li>Einsatz von Remarketing<\/li>\n<li>Einsatz von <a href=\"http:\/\/www.yourposition.ch\/google-adwords\/4-top-trends-fuer-paid-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gebotsstrategien<\/a><\/li>\n<li>Website-Optimierung f\u00fcr Smartphones und Tablets (vorzugsweise responsiv)<\/li>\n<li>ggf. eigene Apps f\u00fcr iOS und Android<\/li>\n<\/ul>\n<p>Mehr Informationen und Links zu den einzelnen Themenbereichen finden Sie in der <a href=\"http:\/\/de.slideshare.net\/yourposition\/google-und-tourismus\" target=\"_blank\" rel=\"noopener noreferrer\">Pr\u00e4sentation bei Slideshare<\/a>:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/31983472\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Der Vortrag hat Spass gemacht &#8211; vielen Dank an die<a href=\"https:\/\/twitter.com\/StefanVetter\/status\/441291510588641280\" target=\"_blank\" rel=\"noopener noreferrer\"> guten Gastgeber der HSLU<\/a> und an das interessierte Publikum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Tourismus und Google &#8211; G\u00e4ste gewinnen mit AdWords und Suchmaschinenoptimierung (SEO)&#8220; war das Thema eines Vortrages, den ich letzte Woche an\u00a0der Hochschule Luzern halten durfte. Der Vortrag fand im Rahmen der Fachseminare an der H\u00f6heren Fachschule f\u00fcr Tourismus HFT statt und hatte das Ziel, den Studierenden dieser Fachrichtung\u00a0einen \u00dcberblick \u00fcber Grundlagen des Suchmaschinenmarketing zu vermitteln [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-googleads","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourismus und Google | Stefan Vetter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stefanvetter.com\/de\/tourismus-und-google\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourismus und Google | Stefan Vetter\" \/>\n<meta property=\"og:description\" content=\"&#8222;Tourismus und Google &#8211; G\u00e4ste gewinnen mit AdWords und Suchmaschinenoptimierung (SEO)&#8220; war das Thema eines Vortrages, den ich letzte Woche an\u00a0der Hochschule Luzern halten durfte. 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